Create Your Year-End and Giving Tuesday Campaigns in Minutes with Campaign Creator

Need both your Giving Tuesday and year-end fundraising campaigns ready quickly? Our new Campaign Creator feature can help you generate complete campaign plans and content in minutes.

The Year-End Fundraising Challenge

If you're like most nonprofit professionals, you're feeling the pressure of year-end fundraising right now. With Giving Tuesday approaching and December 31st on the horizon, there's a lot to plan and create. Many organizations struggle to:

• Develop comprehensive campaign strategies
• Write compelling content for multiple channels
• Coordinate timing between Giving Tuesday and year-end appeals
• Maintain consistent messaging across all platforms

Introducing Campaign Creator: Your Fundraising Accelerator

Our new Campaign Creator feature transforms weeks of planning into minutes. Here's what you can create with just a few clicks:

Complete Campaign Plans

• Strategic campaign calendars
• Multi-channel content strategies
• Detailed action steps
• Key messaging themes

Ready-to-Use Content

• Email sequences
• Social media posts
• Appeal letters
• Campaign messaging
• Thank you templates

How to Get Started

1. Log in to get started
2. Select "One-Click Campaign"
3. Enter your campaign goals and parameters
4. Upload reference materials
5. Draft your first campaign plan

Are There Limits?

• Basic Plan: Create full content for 1 campaign per month
• Pro Plan: Create full content for 5 campaigns per month
• All plans include unlimited campaign planning without content

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Sample Campaign Plan Generated by Campaign Creator

Below is an example of a campaign plan generated by our tool. This plan was created in under 15 minutes using basic organizational information and a few impact stories.

1. Campaign Overview

Empowering Futures: Year-End Campaign for YouthBuild Boston's After-School Program

• Organization: YouthBuild Boston
• Campaign Duration: November 21, 2024 – December 31, 2024

Objectives

• Overall Objective: Raise funds by December 31, 2024, to support the new after-school program.
• Sub-goals:
  • Engage previous donors to inspire renewed support and increase repeat donations.
  • Establish new partnerships with local businesses for sponsorships or matching contributions.
  • Highlight the impact of YouthBuild Boston on underserved youth to increase community awareness.

Key Events

1. November 28, 2024 – Thanksgiving Day
   • Opportunity to express gratitude to donors and supporters.
2. December 3, 2024 – Giving Tuesday
   • Leverage this global day of giving to boost campaign donations.
3. December 24-25, 2024 – Christmas Eve and Christmas Day
   • Emphasize the spirit of giving during the holiday season.
4. December 31, 2024 – Campaign End Date
   • Last day for donations; highlight the urgency and tax benefits of year-end giving.

Target Audiences

1. Previous Donors
   • Individuals familiar with the organization's mission and committed to supporting underserved youth.
2. Local Businesses
   • Small to medium-sized businesses in the Boston area interested in corporate social responsibility and community engagement.

Key Messaging Themes

• Impact on Underserved Youth
  • Show how the after-school program empowers youth through education and skill-building.
• Stories of Transformation and Success
  • Share inspirational stories of individuals who have benefited from YouthBuild Boston's programs.
• Community Building and Collaboration
  • Emphasize the collective role in strengthening the community.
• Urgency and Opportunity
  • Highlight the time-sensitive nature of the fundraising goal.
• Gratitude and Appreciation
  • Express sincere thanks to supporters for their contributions.

2. Why This Plan?

This campaign is designed to connect with our supporters in a meaningful way during the holiday season. By sharing real stories of success and demonstrating the tangible impact of their contributions, we aim to inspire renewed generosity. We'll reach out through various channels to make sure our message resonates with different people, whether they're long-time donors or local businesses looking to give back.

Our carefully planned schedule aligns with key dates like Thanksgiving and Giving Tuesday, tapping into moments when people are already thinking about gratitude and generosity. By building momentum throughout the campaign, we can keep our supporters engaged and motivated to help us reach our goal.

3. Communication Channels

• Email Campaign
• Social Media (Facebook, Twitter, Instagram, LinkedIn)
• Website Updates
• Press Releases
• Direct Mail
• Blog Posts
• Newsletters
• Video Messages
• Infographics
• Community Events

4. Schedule

Email Campaign

Emails to Previous Donors

1. Campaign Launch Email
   Announce the campaign and inspire renewed support.
   Date: November 21, 2024
2. Story of Ashley O. and the Designery Program
   Share Ashley's transformation and encourage donations.
   Date: November 24, 2024
3. Thanksgiving Gratitude Email
   Express thanks for past support and invite continued involvement.
   Date: November 28, 2024
4. Giving Tuesday Appeal
   Encourage donations on this global day of giving.
   Date: December 1, 2024
5. Story of Keyshawn's Journey
   Highlight Keyshawn's success and request support.
   Date: December 5, 2024
6. Mid-Campaign Progress Update
   Report on funds raised and encourage continued support.
   Date: December 10, 2024
7. Story of Ianee’s Journey
   Showcase Ianee's growth and ask for donations.
   Date: December 14, 2024
8. Holiday Season Email
   Extend holiday wishes and encourage year-end giving.
   Date: December 20, 2024
9. Final Week Urgency Email
   Stress the urgency of meeting the goal and remind about tax benefits.
   Date: December 26, 2024
10. New Year's Eve Final Appeal
    Emphasize it's the last day to contribute.
    Date: December 31, 2024
11. Thank You Email
    Express gratitude and share campaign success.
    Date: January 2, 2025

Emails to Local Businesses

1. Campaign Launch Email
   Invite businesses to partner and highlight benefits.
   Date: November 21, 2024
2. Story of Ashley O. and the Designery Program
   Appeal to business interests in community development.
   Date: November 24, 2024
3. Thanksgiving Gratitude Email
   Thank business partners for their impact.
   Date: November 28, 2024
4. Giving Tuesday Appeal
   Encourage participation and employee engagement.
   Date: December 1, 2024
5. Story of Keyshawn's Journey
   Invite businesses to invest in transformative programs.
   Date: December 5, 2024
6. Mid-Campaign Progress Update
   Highlight progress and new partnership opportunities.
   Date: December 10, 2024
7. Story of Ianee’s Journey
   Emphasize workforce development and sponsorships.
   Date: December 14, 2024
8. Holiday Season Email
   Thank businesses for their support and highlight impacts.
   Date: December 20, 2024
9. Final Week Urgency Email
   Encourage last-minute corporate donations.
   Date: December 26, 2024
10. New Year's Eve Final Appeal
    Urge businesses to make a final charitable investment.
    Date: December 31, 2024
11. Thank You Email
    Acknowledge support and share success.
    Date: January 2, 2025

Social Media

Posts Across Platforms (Facebook, Twitter, Instagram, LinkedIn)

1. Campaign Launch Announcement
   Announce the start of the campaign with engaging visuals.
   Date: November 21, 2024
2. Feature Ashley O.'s Story
   Share her story and emphasize youth empowerment.
   Date: November 24, 2024
3. Thanksgiving Gratitude Messages
   Post messages of gratitude with holiday-themed visuals.
   Date: November 28, 2024
4. Giving Tuesday Posts
   Build anticipation and share live updates.
   Dates: December 1-3, 2024
5. Feature Keyshawn's Story
   Highlight his journey and the impact of contributions.
   Date: December 5, 2024
6. Progress Updates
   Share fundraising milestones and thank donors.
   Date: December 10, 2024
7. Feature Ianee’s Story
   Share her journey from student to staff.
   Date: December 14, 2024
8. Holiday Season Posts
   Share festive content and promote the spirit of giving.
   Dates: December 20-25, 2024
9. Final Week Countdown
   Provide daily reminders and impact statements.
   Dates: December 26-30, 2024
10. New Year's Eve Urgency Posts
    Create urgency with real-time updates.
    Date: December 31, 2024
11. Campaign Success Announcement
    Celebrate the achievement and thank contributors.
    Date: January 2, 2025

Website Updates

1. Homepage Banner Update
   Add a prominent banner promoting the campaign.
   Date: November 21, 2024
2. Dedicated Campaign Landing Page
   Provide campaign details, impact stories, and donation options.
   Date: November 21, 2024
3. Donor Recognition Page
   List and thank donors, highlighting major contributors.
   Date: January 5, 2025

Press Releases

1. Campaign Launch Press Release
   Official announcement to media outlets.
   Date: November 21, 2024
2. Campaign Results Announcement
   Share the total funds raised and thank supporters.
   Date: January 2, 2025

Blog Posts

1. Introduction to the "Empowering Futures" Campaign
   Introduce the campaign and its objectives.
   Date: November 21, 2024
2. Feature on the Designery Program and Ashley O.
   Provide an in-depth look at the program and her story.
   Date: November 24, 2024
3. Spotlight on Keyshawn's Journey and Success
   Highlight his resilience and achievements.
   Date: December 5, 2024
4. Story of Ianee's Growth from Student to Staff
   Showcase her long-term involvement and impact.
   Date: December 14, 2024
5. Campaign Recap and Next Steps
   Reflect on the campaign and share future plans.
   Date: January 2, 2025

Newsletters

1. Campaign Highlights Feature
   Recap the campaign journey and spotlight donor stories.
   Date: January 15, 2025

Videos and Infographics

1. Video Message from Executive Director
   Share a heartfelt message and call-to-action.
   Date: December 15, 2024
2. Infographics Highlighting Program Impact
   Visually represent how donations make a difference.
   Date: December 5, 2024

Direct Mail

1. Annual Appeal Letter to Previous Donors
   Outline the campaign and include donation instructions.
   Date: November 22, 2024
2. Personalized Thank You Letters to Major Donors
   Express deep appreciation for significant contributions.
   Date: January 10, 2025

Community Events

1. Campaign Kick-off Event
   Engage the community and promote the campaign.
   Date: November 21, 2024
2. Post-Campaign Celebration Event
   Thank donors and partners in person and share future plans.
   Date: January 10, 2025

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